Branding Really Comes Down to These Four Things

Sep 4, 2018

We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as to how or where to start.

So, let’s keep it simple. Branding really comes down to these four things.

Language
Imagery
Experiences
Humans

Here are some quick questions to help you start to think through each of these categories.

Language
What keywords, phrases, taglines, copy do you want someone else to read, feel, experience when they read your website, sales brochures, or social media?

Imagery
What’s your photographic style? Airy, dream, soft, cozy? Bold and bright with sharp lines? This should be more about vibe – what do your brand’s pictures, graphics, fonts, images feel like?

Experiences
What’s it like to experience – be with, talk to, partner with – you and your brand? Is the experience personal and unique? Does it make someone else feel special? Is it easy and fun?

Humans
Who’s on your team and who are customers interacting with? Are your team members in-line with you and how you want to run this business? Are they responsible, reliable, fun, and easy to work with? Do they make your life easier?

An easy next step: Take 30 minutes uninterrupted to think through these q’s; make some quick notes to yourself with answers to your q’s; also, don’t ever be afraid to talk through these q’s WITH your team. They might see things or experience things differently, and their two-cents can make this process more efficient – and more fun. (Who’s ever going to argue with that?)

Remember – branding is meant to be an inspiring conversation you look forward to; if it’s not, there might be something deeper going on in the business. And this just might be the time to think through that, too. (And that’s okay.)

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