If you’re here, reading this, I’m happy dancing and raising a glass to you. Why? Because you are prepping for your branding shoot! You are taking serious impactful steps for your business.  Your brand, your website, your whole LOOK and credibility is about to shine and get us closer to those clients who’ve been trying […]

Each brand deserves its own voice. Finding a brand’s voice can be tricky – and daunting. So, here are five fun and easy steps to start shaping that voice. Make a list of the 10-12 special, keywords or phrases that just sum up the brand. Shape each word into a sentence that’s uniquely your brand. […]

We could really run the gamut when it comes to branding. There are a million big pictures and small details to consider. So much so that we’re often frozen-intimidated as to how or where to start. So, let’s keep it simple. Branding really comes down to these four things. Language Imagery Experiences Humans Here are […]

Okay, creative entrepreneurs, here we go – you ready? First, grab a piece of paper and a pen or pencil. (An iPhone notes section will work, too.) Next, set the timer on your phone (or the microwave, I guess?) to one minute. Here’s what you’re going to do – you’re going to write like you’re […]

We’re keeping it simple this week as we prep for our branding intervention designed specifically for side hustles.(Psst! It’s this Saturday!) We meet and talk to a lot of entrepreneurs with side hustles. We hold a special place in our respective hearts for side hustles because we both know that experience personally. It can be […]

Side hustles are funny things because they can be so agile. We can dial them up or dial them back at, really, any point in time. Sometimes we’re good keeping them as our evening or weekend passion projects. It keeps us creative – or maybe just sane – when our 9-5 life is spinning out […]

Funny enough – Hiring a brand strategist isn’t all that much different than hiring a brand photographer. Photographers and brand strategists are similar in one-big-very-obvious way which is not to be underestimated – he or she is an objective third party who wants you to stand out from the crowd for exactly who you are. […]

Look, hiring a brand photographer ain’t any more complicated than this – we want you to look as good as you already are. This isn’t about super staging or heavy make-up. This is about you, being you. And showing THAT to the world. That’s IT.   If you’re not 100% sold yet, here are 3.5 […]

We laugh a lot. We get fresh ideas constantly. We riff off and build on those ideas because we’re driven to create something bad ass, bold, and new. We support our own and each other’s superpowers. We are in constant communication via any number of channels – including the Walkie Talkie app. We respect each […]

toth + fay was strategically formed and built by a very well-refined, formulated business methodology that’s been both well-researched and studied.   That theory?   Two heads are better than one. (Duh.)   Seriously,  yins and y’all – that’s it.   Quite seriously though – running your own business is one of the loneliest experiences […]